I have had a lot of my author friends asking how they can make their own book covers actually look GOOD even if they aren't professionals. Indie authors usually don't have a huge budget that allows them to blow $200 on a book cover, and while I will always recommend having a professional design your… Continue reading Book Cover Design Made Simple
Author: illustratoraesthetics
Branding: Putting It All Together
It's time to celebrate! Look how far you've made it. We talked about colors, fonts, logo design, and social media. Now that you have some tools under your belt, it's time to put it all together into a comprehensive brand guide. I have put a lot of time into creating a brand style guide template… Continue reading Branding: Putting It All Together
Branding: Your Social Media Accounts
Everyone has social media these days, but for a business to just have a social media account isn't enough. They need to brand it. Let me explain what I mean by that...Here are twelve ways you can brand your social media so that it looks professional and draws more attention. One: Stay Consistent You know… Continue reading Branding: Your Social Media Accounts
Branding: Your Logo Design
Your logo is, in many ways, the face of your brand. It's what people will see and begin to recognize when they see your products or services displayed somewhere. It would be unthinkable to try to set up a successful brand without a logo. You've thought about your colors and fonts so far, now it's… Continue reading Branding: Your Logo Design
Branding: I’m Not Very Font of You, But You’re Just My Type
Okay, okay...bad puns aside...your brand's font matters: don't pick one you like! Wait, what? Yeah you heard me. Your font matters too much for you to just go into Microsoft word, scroll through a list of fonts, and pick your favorite one. As nice as that would be, it is certainly not a good way… Continue reading Branding: I’m Not Very Font of You, But You’re Just My Type
Branding: Choosing Colors That Fit Your Brand
So, you've got a business. That's awesome! However, having an business idea isn't enough on its own. You have to brand it in a way that portrays your message and is easy to recognize. Look at CokaCola. They do a great job of branding because when you see their colors and logo, you immediately know… Continue reading Branding: Choosing Colors That Fit Your Brand
Did Someone Say Giveaway??
Why, yes! We did! We are hosting an awesome giveaway that you should definitely get on-board with! The winner will receive a FREE custom branding package that includes a business card design, social media banner, and stationary design. If that sounds like something you're interested in, check it out here. Don't forget to share it… Continue reading Did Someone Say Giveaway??
5 Photoshop Tools I Can’t Live Without
Adobe has tons of programs for the creative mind, but perhaps the most popular one is Photoshop. Adobe Photoshop is a tool used for creating artwork, editing images, designing, and so much more. Here are some of my favorite photoshop tools that you should learn and take advantage of! 1: The Text Tool The text… Continue reading 5 Photoshop Tools I Can’t Live Without
Ariel Paiement and eBook Formatting: A Complete Guide to Preparing YOUR eBook for Publication
We have a special guest blogger today! Please welcome Ariel Paiement to the blog. She's a fiction author who has published several books including Bane of Ashkarith and In Darkness Lost... (Two Amazing Fantasy Novels!) You can follow her blog here. Without further delay, let's hear what she has to say... INTRODUCTIONFirst of all, I… Continue reading Ariel Paiement and eBook Formatting: A Complete Guide to Preparing YOUR eBook for Publication
What Are Vector Graphics?
Vector graphics are non-pixel based lines and shapes. Adobe Illustrator is a very common program that uses vectors. Okay, so they aren't pixel based, but what does that even mean? What are pixels? Explained simply, pixels are tiny squares of color on a digital canvas that, when combined into a bigger picture, make something comprehensive.… Continue reading What Are Vector Graphics?
Illustrator Aesthetics 